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One flew over e-commerce storytelling

By Alexandra Spalato


React Brussels 2022

Storytelling - We all love to hear about stories from friends, family, books, movies, etc. Stories give us various feelings such as exciting feelings, and many more. Remember your favorite products you like to use. Don’t they have nice storytelling and you feel happy about what you purchased? Customers who are behind the e-commerce shops are human and they all would like to have nice storytelling before making the decision to purchase items. In my talk, I’ll show you how you can achieve that by using headless e-commerce architecture powered by Storyblok and Shopify. More details? To be continued in my talk…

Picture of Alexandra Spalato: Speaker at React Brussels 2022

Alexandra Spalato

Developer Relations engineer, Storyblok


Alexandra Spalato is a Developer Relations engineer at Storyblok. She was born and raised in France and lives now on the beautiful Spanish island of Mallorca. While working as a freelance developer and entrepreneur, she decided to fully specialize in JAMstack. Her strong support of that technology and promotion to her clients led her to establish GatsbyWPThemes. As an advocate for headless architecture, she is now part of Storyblok, a company that best represents it.

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