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Getting Personal with Ecommerce, React, & the Static Web

By Colby Fayock


React Brussels 2021

Ecommerce depends on highly dynamic solutions personalizing experiences for customers from the price of a product to the total cost of that customer’s shopping cart. How can we leverage React and tools like Next.js to bring that dynamic experience to the static web? In this talk, we’ll explore the challenges of ecommerce in a static world. We’ll talk about what tools are available to us and how we can take advantage of them to build dynamic web apps with a practical example of a Next.js app.

Picture of React Brussels speaker Colby Fayock

Colby Fayock

DevRel & Astrocoder, Applitools


Learning by doing is the best way to learn and it’s how Colby Fayock helps others learn about Javascript, React, and the static web. His work includes writing on, videos on YouTube, and courses on as well as his first book 50 Projects for React & the Static Web.