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Rebranding in secret with feature flags

By Kathleen McMahon


React Brussels 2022

Rebranding a product is nothing new. However! Oftentimes, rebranding a product can be a challenge when a product roadmap is in play. Developers want to get a new visual refresh implemented quickly, yet often don't know where to begin or how to sync those needs alongside other product goals. This talk will reduce the barrier for developers that want to integrate a brand refresh into a product and retain their teams' feature and velocity goals.

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Kathleen McMahon

Senior Design Systems Engineer, Northwestern Mutual


Kathleen is a software engineer, designer, and conference speaker, who has deep industry experience that fuels her passion for making apps beautifully accessible. Currently a Senior Design Systems Engineer at Northwestern Mutual, she's also a Color Module Specification Editor for the W3C Design Tokens Community Group. In her spare time, she is the Creative Director for the CXsisters network, and the best lanterne rouge cyclocrosser you’ll ever meet.

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